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Marketing Tips

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Marketing Methods (Internet Marketing Tips)

Marketing methods to increase the visibility of a website in search engine results pages (SERPs). SEM strategies include:

• Search engine optimization attempts to improve rankings for relevant keywords in search results by improving a web site's structure, content, and relevant backlink count.

• Pay per click advertising uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors.

• Paid inclusion feeds listings into search engines, typically comparative shopping sites like Nextag.

• Social media optimization promotes by placing ideas within online communities with the hope that they will spread virally.

• Video Search Marketing attempts to promote a business by strategically placing short video clips on websites such as YouTube to be picked up search engine spiders or promoted through internal rating systems.

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